What are page titles?
The page titles are an HTML element and attribute placed inside the <head> of your website to describe the page. Search engines such as Google use these to describe your page to their users.
The code looks like this:
<title>The page titles go between these tags</title>
Browsers use page titles to name each tab along the top of the window. It’s important to use descriptive names that don’t mislead your users.
How can I check my page titles?
To check your page titles, you can view the source code of each page. If you’re using Chrome then you can use the following shortcuts:
- Ctrl + U for Windows
- CMD + shift + U for Macintosh
This technique will help you to see the source code. Then you will need to search for <title> in the text. The value between the start and end tags will be your page titles.
Other tools exist that allow you to check multiple page titles at the same time. For example, using Screaming Frog, you can check these with ease.
Another great way to check your page titles is to use Google Search. If you perform a site search and include the intitle: operator – this will return all pages that contain that term.
Here’s an example of a website that includes the same term across too many pages. You should avoid this approach to avoid keyword cannibalisation.
How can I improve my Page Titles?
To improve your page titles, you will need to consider the following questions:
- How long are the page titles in the search engine?
- Have I clearly explained the purpose for each page?
- Did I include the important words my page includes?
An example of this would be Google’s search result pages. The page title usually is less than 65 characters. Make use of this length to describe your page appropriately.
These are one of the most important Google Ranking Factors and should be well optimised. If you perform keyword research, then you can utilise this to rank higher than competitors.
Avoid using the same keyword in too many page titles. This approach will help to make sure that only a single page performs well and avoids keyword cannibalisation.