What is Microdata?

Microdata is easy to implement structured data that encapsulates the HTML code with additional tags. It includes a sensible structure that is easy to follow once you get used to reading it.

If you’re using scripts to generate pages, then microdata is a great way to add structured data around crucial information. For example, you may include price markup around a products price. This technique is used frequently in platforms such as Shopify and Magento.

Microdata Example from Schema.org

How can I check my Microdata?

The easiest way to check structured data is by using Google’s Structured Data Testing Tool. Directly input a URL or copy and paste your code, and it will notify you of any errors, warnings and suggestions.

The most common errors are to do with the formatting of the code. Tools that automatically generated structured data can often include mistakes. An excellent example of this is missing required fields such as the name of a product, or bad formatting of JSON code.

The most frequent warnings include other useful data for the object type. An excellent example is suggestions for GTIN or SKU codes on the product markup.

Breadcrumbs in Structured Data Testing Tool

How can I fix my Microdata?

This is a definition of what critical render paths are, and how they’re useful

CSS Delivery in WP Rocket