What are H2 Tags?

H2 tags are an HTML element that typically displays at the top of each section in a large font. It differs from the h1 tag which is the heading for the whole page.

Within the context of SEO, <h2> tags are often used to include important headings and your keywords. For example, if your page is about selling bicycles, your heading tag may look like this:

<h2>Mountain Bikes</h2>

This would display as a large heading for the user and clarifies the purpose of the section.

How can I check my H2 Tags?

There are lots of ways to check your <h2> tags for any given page. However, the easiest way is to inspect the source code.

To do this in Chrome, right click and press “view page source”. Alternatively, you can type “view-source:” before the URL.

There are also several shortcuts that you can use.

  • Ctrl + U for Windows
  • CMD + Shift + U for Macintosh

If you would prefer to use software to view all the H2 tags across your website, you may wish to use auditing software. Tools such as Screaming Frog crawl your website and return the <h2> tags for all your pages.

Filtering Headings in Screaming Frog

How can I fix my Critical Render Path?

Optimising your H2 tags is a great way to help Google and other search engines to understand your page. To improve your headings is simple.

First, make sure that each page has at least one <h2> tag. Some studies have shown that their presence is highly correlated with top rankings.

Secondly, you will want to include keywords related to the main topic of your page. Avoid using the same keyword as you used in the <h1> tag and page title. Instead, aim to use related terms that help users.