What are H1 Tags?

H1 tags are an HTML element that typically displays at the top of each page in large letters. It differs from the page title tag which is for the tabs at the top of your browser.

Within the context of SEO, <h1> tags are often used to include important headings and your keywords. For example, if your page is about selling bicycles for sale, your heading tag may look like this:

<h1>Cheap Bicycles for Sale</h1>

This would display as a large heading for the user and clarifies the purpose of the page.

How can I check my H1 Tags?

There are lots of ways to check your <h1> tags for any given page. However, the easiest way is to inspect the source code.

To do this in Chrome, right click and press “view page source”. Alternatively, you can type “view-source:” before the URL.

There are also several shortcuts that you can use.

  • Ctrl + U for Windows
  • CMD + Alt + U for Macintosh

If you would prefer to use software to view all the H1 tags across your website, you may wish to use auditing software. Tools such as Screaming Frog crawl your website and return the <h1> tags for all your pages.

Filtering Headings in Screaming Frog

How can I improve my H1 Tags?

Optimising your H1 tags is a great way to help Google and other search engines to understand your page. To improve your headings is simple.

First, make sure that each page has a single <h1> tag. Google uses HTML Parsing to determine your headings. By having one h1 tag, you will make it easier to parse and understand.

Secondly, you will want to include your most important terms in this heading. Try to avoid using those same terms in your <h1> tags across multiple pages. It’s impossible for every page to be the most relevant page for that particular purpose.