What are Breadcrumbs for SEO?

Breadcrumbs are the trail of links that a user navigated to find the current post. It covers every category and sub-category from the homepage to the present article.

These are useful for users to help navigate to similar content, but also to help crawlers find your most important categories.


How can I check I have Breadcrumbs?

Each website design is different, so it’s hard to say whether your site has breadcrumbs without performing a visual inspection.

They are typically displayed horizontally along the top of an article, either on the left-hand side or right-hand side. However, it’s not uncommon to have vertical breadcrumbs in the sidebar.

If you’re using structured data to markup your breadcrumbs, they may also appear in the structured data testing tool.

Another way to check if Google has detected Breadcrumbs is to perform a site search and review how your pages are displayed. To do this, go to google and search “site:yoursite.com”.

Breadcrumbs in Structured Data Testing Tool

How can I improve my Breadcrumbs?

Breadcrumbs are a useful feature to help users navigate to similar content. By making sure that the structure of your website clusters similar content into categories, you can help improve the user experience.

Another way to improve your breadcrumbs is to mark them up using structured data. This can be done either using Microdata, Resource Description Frameworks, or JavaScript Object Notation.

You can find more useful examples by visiting Schema.org, as they are the industry’s standard for structured data.

Breadcrumbs on Schema.org