What are Backlinks?

A backlink is a connection between two websites via an anchored reference or redirect. It is commonly used interchangeably with referring domains to indicate any number of links to your site.

How do they differ from Referring Domains?

Each reference from another website is considered a backlink. It is possible to have an infinite amount of backlinks from a single website, or a single link from an endless number of sites.

Backlink Profile for Colorlib

How can I check my Backlinks?

The easiest way to check your backlinks is by signing up for a free copy of Google Search Console. Registering your site gives many benefits and up-to-date data from Google’s crawl of the internet.

However, other third-party tools exist that offer even more advantages. They include metrics that indicate the quality of backlinks. These tools include Ahrefs, Majestic and Moz to mention a few.

Backlink Overview in SEMRush

How can I improve my Backlinks?

Generally speaking, the best way to improve your backlinks is to continue building more of them toward your website. There are some quality metrics which are covered in this link building article.

If you use manipulative techniques then you may incur either a manual penalty or Penguin penalty.