Feeling Like You’re Late To The Party? 6 Tips on How To Use Google Trends (2018 Guide)

Have you ever wanted to be the first person to rank for a fresh keyword?

That satisfying feeling of ranking first for a term, that suddenly becomes explosive. A term that will bring in hundreds or thousands of users.

Yet, you always seem to come in second place. Finding new terms after they are already exploited – and the uphill battle ensues. Well not any more – let’s take a look at Google Trends!

What is Google Trends and Why Should I Care?

It’s really quite simple, Google Trends is data taken from searches, providing trend data. But why is it useful for getting ahead on keywords?

Most people use Adwords, or if you’re like me – AHREFS Keyword Explorer. But this is data that is often out-of-date or inaccurate. So how can we get ahead?

This is why you must learn to use Google Trends – and be the first to conquer new terms.

You will love Tip 4 and how it can improve your traffic!

How To Use Google Trends? – The Wrong Way!

It’s really quite simple, Google Trends is data taken from searches, providing trend data. But why is it useful for getting ahead on keywords?

Tip 1 – Relative Data vs. Raw Data

One of the biggest mistakes I see is looking at relative data, and pretending it’s raw data. There’s a huge difference between the two – and it’s important to know.

When using this tool, you need to remember it reports relative information.

That means even though it is powered by raw data, the values returned are relative. When it reports 100, this does not mean 100 monthly searches. This represents the moment of highest searches in the period.

Likewise, the number 0 does not mean there were no searches. It is relative compared to the highest searches. Therefore, it represents less than 1% of the searches, compared to the highest point.

This can be quite confusing to start with, but the below graph should help explain it.

Tip 2 – Seasonal Trends vs. Monthly Fluctuations

Another area I see people fail a lot is using the wrong terms.

Seasonal Trends and Monthly Fluctuations are two very different things. At times they may look the same, but there is a subtle nuance.

For me – this is in the meaning behind the term ‘season’.

Tip 3 – Local Data vs. Global Data

Lastly, the worst mistake made by beginners is to use the wrong data sample.

If you are trying to rank locally, then you should not be looking at worldwide data. This may improve the amount of data available, but it’s not good data.

I would call this a distortion.

This is because the input data is large, but the output signal is distorted – it has no meaning.

A Better Way To Use Google Trends – In 3 Quick Steps.

It’s really quite simple, Google Trends is data taken from searches, providing trend data. But why is it useful for getting ahead on keywords?

Tip 4 – afafa

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Tip 5 – afafa

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Tip 6 – afafa

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Any More Awesome Keyword Tricks?

If you are a regular reader of mine, you will have seen my past keyword article – Is Keyword Research Dead in 2017?

In this awesome article, I showed you that keyword research isn’t what it used to be.

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