Have you ever wanted to be the first person to rank for a fresh keyword?
That satisfying feeling of ranking first for a term, that suddenly becomes explosive. A term that will bring in hundreds or thousands of users.
Yet, you always seem to come in second place. Finding new terms after they are already exploited – and the uphill battle ensues. Well not any more – let’s take a look at Google Trends!
What is Google Trends and Why Should I Care?
It’s really quite simple, Google Trends is data taken from searches, providing trend data. But why is it useful for getting ahead on keywords?
Most people use Adwords, or if you’re like me – AHREFS Keyword Explorer. But this is data that is often out-of-date or inaccurate. So how can we get ahead?
This is why you must learn to use Google Trends – and be the first to conquer new terms.
You will love Tip 4 and how it can improve your traffic!
1. Relative Data vs. Raw Data.
One of the biggest mistakes I see is looking at relative data, and pretending it’s raw data. There’s a huge difference between the two – and it’s important to know.
When using this tool, you need to remember it reports relative information.
That means even though it is powered by raw data, the values returned are relative. When it reports 100, this does not mean 100 monthly searches. This represents the moment of highest searches in the period.
Likewise, the number 0 does not mean there were no searches. It is relative compared to the highest searches. Therefore, it represents less than 1% of the searches, compared to the highest point.
This can be quite confusing to start with, but the below graph should help explain it.
2. Seasonal Trends vs. Monthly Fluctuations.
Another area I see people fail a lot is using the wrong terms.
Seasonal Trends and Monthly Fluctuations are two very different things. At times they may look the same, but there is a subtle nuance.
For me – this is in the meaning behind the term ‘season’. Below is a great example of a seasonal search term. It increases every year around the same time without failure, and drops off instantly without failure. Therefore, if your keyword doesn’t behave like this, it’s probably not seasonal.
3. Local Data vs. Global Data.
Lastly, the worst mistake made by beginners is to use the wrong data sample.
If you are trying to rank locally, then you should not be looking at worldwide data. This may improve the amount of data available, but it’s not good data.
I would call this a distortion.
This is because the input data is large, but the output signal is distorted – it has no meaning.
4. Keyword Life Expectancy.
To get ahead of the curve each year, you should create a plan for when you release your content. If you’re selling toys or reviewing products, you will want to create seasonal shopping guides. However, if you wait until November / December, the page will not have time to be crawled, indexed, and evaluated.
To get ahead of the curve, take your favourite keyword and append 2015, 2016, 2017, etc.. to the end. Then when you check this keyword, you will see at what time of the year the searches start to come in, and when they start to die off.
There are some keywords that last for the first few months of the year, even after Christmas. It’s worth checking how long that article stays relevant, and replacing the content once traffic has died off completely.
5. Related Topics.
The related topics is a great way to find other content areas that you may wish to write about. These are normally more holistic and are not the exact queries that users are looking for. For example, with Pokemon Go, a related topic would be Raid Bosses. This could be a compilation article that includes games such as World of WarCraft, as well as Pokemon Go.
There’s also the option to change from rising topics, towards the top performing topics. These tend to be more relevant towards the current topic, and can be great for internal linking ideas. In this example, we have topics such as Pokemon Go as a mobile game. However, another topic is Global Positioning System.
This could lead to an interesting article about how video games are using GPS. It may lead to you uncovering exploits and security flaws with these games, providing helpful content for your user to stay safe. There’s lots of great ideas that could be created from this.
6. Related Queries.
The related queries is like a goldmine of great articles. It’s all the newest queries that people are searching that have some relevance to your core topic. In this example, Pokemon Let’s Go is a new game that’s being released for Nintendo Switch.
Here’s an example of a game that’s been announced and could easily interlink with your Pokemon Go article. The two games are compatible, so it makes sense to cover both and interlink them. This could then also interlink with your Raid Bosses article.
When you start creating content like this, you’re creating clusters of relevant articles. These allow you to add relevance signals through anchor text, and help to establish yourselves as experts. Providing that you have a good amount of Main Content, then you should eventually become an authority.
Any More Awesome Keyword Tricks?
If you are a regular reader of mine, you will have seen my past keyword article – Is Keyword Research Dead in 2017?
In this awesome article, I showed you that keyword research isn’t what it used to be.