About Rowan

Raised in Peterborough, I grew up like any kid with football and video games. When I moved to Canada in 2005, I started playing a game called StarCraft.

This game allowed for custom maps to be designed, using simple coding. This started me down a path of learning flash, html, css, java, and php at the age of 15. Then, I returned to the United Kingdom and took my path down Music Technology Specialism – graduating with 1:1 honours from University of West London.

I secured a job working in sales for one of the UK’s leading audio equipment retailers, where eventually I was moved over to the eCommerce department to apply my coding background in website design and SEO ranking. Shortly after is when I made the move to SUSO Digital, in 2016.

Rowan Collins

Why choose Rowan

I am analytical. The best way to do SEO is to constantly test and review the data – helping you to get the advantage.

I get consistent results. When looking for long term growth, you need small refinements that make an impact.

I am a content expert. I specialise in the field of understanding content and users – a great advantage for long term SEO.

Employment History

Zenith ROI Agency

Zenith – UX Account Manager

In 2019, I began to work as part of the Zenith Agency. My job role was as the UX Account Manager for large UK brands. It included helping provide technical solutions to issues on-site and with the user experience.

SUSO Digital Logo

SUSO Digital – Head of Strategies

After a couple of years working at SUSO Digital, I moved into a more senior position as the Head of Strategies. In this position, I provided training and consultation to the junior team, as well as refining company workflows.

SUSO Digital Logo

SUSO Digital – Head of Technical SEO

Having developed an understanding of search engine optimisation, I was picked up by SUSO Digital. It is where I started RowanSEO.com as part of further honing my technical expertise outside of working hours.

Studiospares Logo

SUSO Digital – eCommerce Assistant

When a position became available within the eCommerce department, I used my knowledge of programming to move departments. In this position, I started with email marketing, pay-per-click marketing, social media marketing, and search engine optimisation.

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SUSO Digital – Technical Sales Executive

Utilising my degree at the University of West London, I found a full-time position at Studiospares. I started in a sales position, using my product knowledge to help schools, universities, charities and individuals to make purchases.


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1:1 BA Honors in Music Technology Specialism

I continued my education in Music Technology by studying at the University of West London. The course focused on record production, film sound and acoustics. My final project was on teaching acoustics to BTEC students.

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Level 3 BTEC – Music Technology

Upon returning to the United Kingdom, I studied Music Technology at Peterborough Regional College. It is a course that focused on record production, acoustics and technological performance techniques.

Sir William Mulock Secondary School

High School Diploma

I attended Sir William Mulock Secondary School in Newmarket, Ontario. During this time I focused on developing programming knowledge. My courses focused on computer programming, game programming, 3D modelling and graphic design.

Character Testimonials

Hannah Testimonial



“Working with Rowan is easy and straightforward. Freelance writing can sometimes feel like a rushed guessing game, but he’s always on-hand for task clarifications and, when I need extra time, is great at managing the client to allow for that. Because of Rowan’s diligence, I have genuinely enjoyed our projects together.”